Ometria, the London-based company, has raised 40 million dollars in a Series C funding round.The round was led by InfraVia Growth while existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo, and Columbia Lake Partners also participated, as well as early investors, including Chairman Lance Batchelor also followed.
The company, which was founded in 2013 and has a client base of household names such as Steve Madden, Aden + Anais, Pepe Jeans, MADE.com, Notonthehighstreet.com, Hotel Chocolat, plans to use the capital to further develop its AI-based marketing optimisation offer, tripling its product and engineering team. Ometria has raised a total of over 75 million dollars.
It was pointed out through Content Llama that the e-commerce sector is crowded, and if standing out wasn’t hard enough, through a pandemic things might appear seemingly impossible. Consumers can regain more control of their personal data, and with whom they choose to share it, and the “traditional” targeting and marketing playbook is led to the paper shredder.
What a marketer can do to stay at the top of consumers’ minds is offer a high level user experience, in which they find value in the delivery and make the conscious choice to share their data with a retailer. The Ometria platform delivers AI-powered customer insights and cross-channel marketing solutions to automatically create and optimise tailored omni-channel marketing experiences.
“The cause of this customer experience gap lies in their tech stack, that is a gap between where customer data sits and where marketers create and send marketing messages. The Ometria platform is built to close this gap: it gives marketers the customer data they need, and the means of directly turning this data into the amazing marketing experiences we know they strive to create.”, commented CEO Ivan Mazour.
“There are hundreds of solutions that claim to help build cross-channel experiences, but Ometria stood out to us because it actually delivers on this commitment in innovative ways. We are thrilled to invest in a company that has the leadership, the vision, and the resonance with the retail sector,” stated InfraVia Capital Partners’ Guillaume Santamaria.