Fonesense originally from Arklow, Ireland, is a new platform that can be offered by advertising and marketing agencies to their clients who wish to fully leverage the rapidly augmenting mobile advertising market. It employs advertising jingles on smartphones to build brand recognition in desired demographics and pays end-users – the smart phone owner – per phone ring and jingle use.
Users may direct the fee they receive to a charity or good cause of their choice. FoneSense is a simple idea that makes sense, as it believes that the end user should always be 100% in control of their mobile phone. The platform is compatible with brands that already have an audio message, jingle, radio or TV ad or are willing to create one. This is the most targeted broadcast form of advertising as there is absolutely no wastage.
FoneSense is an Enterprise Ireland Supported company with its main office in the ArcLabs Innovation & Research Centre in Waterford, Ireland.