Sitecore, the global leader in providing digital experience platform software, unveiled Experience Manager Cloud, the first entirely cloud-native solution that offers business users the design flexibility, integration-friendliness, and authorship experience they need to create and deliver personalized digital experiences.
With this new addition to the Digital Experience Platform (DPX), Sitecore now offers the first SaaS suite of its kind, which comes to redefine the way content, experience orchestration, commerce and analytics support modern businesses. The company also announces a series of new product updates that incorporate recent acquisitions, as well as the launch of subscription-based tutorials.
The launch of the solution comes at a critical time for companies looking to boost customer engagement, retain the digital customers they gained during the pandemic, and strengthen their digital presence. The new products and services announced in the framework of Sitecore Symposium, solve the marketing challenge that the industry has to face globally under the constantly evolving digital behaviors of consumers.
Sitecore’s new SaaS DXP, which is available to customers from today in most regions worldwide, has been built on a scalable architecture so that end users can source the best possible products or a comprehensive platform that adapts to support the needs of the high volume of content, visitors and content processing.
The scalable approach enables companies to leverage Sitecore’s partner ecosystem of over 1,200 partnerships, Sitecore’s extensive network of developers, and Sitecore’s long experience in helping businesses manage and improve customer experience across industries and regions.
This new direction for Sitecore, confirms the ambitious plans announced earlier this year, when the company secured an investment of 1.2 billion dollars – the largest investment in marketing technology, which led to the acquisitions of Boxever, Four51, Moosend and Reflektion.
For the first time, companies can take a modular approach to achieving their digital experience goals, as Sitecore has integrated its portfolio through a scalable architecture in the cloud.
Customers can now configure and connect products through APIs according to their needs, to achieve faster performance and be able to develop their creativity to differentiate themselves in the market faster than the competition. Finally, micro-services based, cloud-native technology makes it possible to scale or de-escalate activity, and immediately change content on different channels.
“Today’s announcement confirms our ambition to shake things up the market and help companies move ahead by leveraging cutting-edge technology. Recent acquisitions have played a fundamental role in building the highly advanced, scalable platform we have today, which we see as the future of DXP.”, commented Steve Tzikakis, CEO of Sitecore.
“Customer expectations are constantly changing, so it’s important that companies can work in real time, tailoring experiences to keep up with demand.
We support them with the technology that will make this possible. By concentrating our portfolio in the cloud, companies can achieve just that and enjoy a truly unified, flexible and scalable platform – delivering personalized experiences for their customers, regardless of channel.”,he concluded.