Plum research finds savings is a top financial priority for consumers as they strive to build their financial resilience 

Just under half (45%) of Greeks feel some insecurity about their financial future, according to new research from Plum, the European smart money app. 26% of Greeks feel very insecure about their financial future, while 19% feel somewhat insecure. Overall, just a fifth (20%) feel secure. 

The heightened economic uncertainty, driven by the announcement of tariffs by US President Trump, combined with higher inflation means Greeks are having to prioritise  financial security more than ever.

Those earning lower salaries felt the most apprehensive, with 43% of people earning under €800 feeling insecure about their financial future. Concerns about financial security were most present in Northern Greece, suggesting regional disparities in financial stability.

The findings from Plum’s latest survey suggest that people are responding by reducing their expenses and building their savings to grow their resilience in this climate. 28% of respondents said they are prioritising saving money as their main financial goal instead of investing. 

“Greeks are facing significant financial challenges, and that is causing significant amounts of insecurity” explains Marily Mitropoulou, Plum’s Country Marketing Manager for Greece. “Importantly, our data shows that they are proactively taking important steps to take control of their financial future”. 

As well as reducing their expenses (24%) and growing their savings (20%), the most popular financial goal among respondents was increasing their income (30%). 

Interestingly, younger Greeks, particularly those in the 18-24 age group, are especially taking saving seriously, with 33% reporting saving as their primary financial priority. 

How Plum Helps Greeks Save Smarter

By automating their savings, Plum makes it easier for Greeks to put money aside, helping them overcome the barriers of procrastination and financial uncertainty. 

With bank savings/deposits being the most common method of saving (25%), Plum helps users save effortlessly through its “Automatic”, “Weekly” and “Pay Day” saving rules, which have proven to be popular among users.

“We’ve seen a shift towards more consistent saving habits, and we’re proud to help drive that change. At Plum, we want to make building wealth accessible for everyone, regardless of income or background,” added Mitropoulou.

“As Greece navigates economic instability, it’s clear that more and more people are choosing to make saving a priority. By using tools like Plum, Greeks are setting themselves up for a more secure future, even if it’s just small, automatic steps toward long-term financial health.”