The amount of 10 million euros was raised by Lengow, the European leader in e-commerce feed management, in a Series B round. The French company offers a platform that helps online retailers to promote their wares across multiple online channels and monitor ROI.
Lengow’s goal is to make online selling simple! The new funding, which came from Serena Capital, BPI and Alven Capital, will be used by Lengow in order to accelerate its international growth and customer acquisition. At the same time, it will try to increase its presence in the U.K. and Germany through strategic acquisitions.
It must be noted that Lengow is backed by Kima Ventures, the personal fund of French billionaire Xavier Niel.