Jon Bon Jovi reached a creative partnership and strategic investment with On Location Experiences, a premium experiential hospitality business jointly owned by RedBird Capital Partners, Bruin Sports Capital and the National Football League. As part of Bon Jovi’s strategic investment, On Location Experiences has acquired Runaway Tours, the VIP hospitality business for premier music acts created by Jon Bon Jovi.
Runaway Tours will become a new vertical for On Location Experiences to expand into the music and entertainment industry. It is underlined that last April, RedBird Capital Partners and Bruin Sports Capital assumed operational control of On Location Experiences as a standalone business in partnership with 32 Equity, the entity that oversees the NFL’s private equity efforts. As part of the deal, Jon Bon Jovi will become an equity holder in On Location Experiences and will join its board of directors. As of Runaway Tours, it is dedicated in creating once-in-a-lifetime travel experiences for fans that cultivate unique community building. The Company offers exclusive, unforgettable vacation packages available no-where else, which includes hosting customers in luxurious hotels, private receptions and cocktail hours, great tickets to concerts and/or exclusive performances, members-only parties, and the opportunity to meet your favorite performer. As part of On Location Experiences, Runaway Tours will immediately provide the business with the operational expertise, production capabilities, logistical support and industry connections needed to efficiently and effectively expand in the music and entertainment VIP events business.