Azalead, a French startup that has created a platform for account-based marketing, raised the amount of €4.5 million from Idinvest and Aurinvest. Azalead, instead of targeting a mass of potential clients to end up with only a few, it surfaces the most interesting potential clients so that you can pitch them your solution directly. Therefore, as its executives say, it’s more efficient and improves your conversion rate as you can spend time on fewer potential clients.
