The Bulgarian Rush raised 2.5 million euros to accelerate e-commerce delivery

Offering an innovative shipment tracking software for e-commerce, Rush has just secured 2.5 million in a seed funding round led by Eleven Ventures and Launchub Ventures. The Bulgarian Startup has as its mission the optimization of the shipping process, improving the customer shopping experience.

The round also involved angel investors with experience in the industry, such as Yair Miron (founder of and previous investors, such as Adii Pienaar (former co-founder of WooCommerce), Casey Armstrong (CMO of Shipbob) and the founders of SMSBump and HeyCarson.

In the context of the issues that have arisen with the supply chain and the difficulties that exist in delivering products, thousands of e-commerce merchants are losing billions of euros in revenue after the market stage. This is because 94% of consumers rate the delivery of the items they buy negatively while 74% of customers believe that distribution and therefore the arrival of orders is the “most important factor” in the overall shopping experience, according to Rush.

The platform developed by the company, which was founded in Sofia in 2020, allows Shopify-based store owners to gain visibility into their shipments, which are made through more than 600 carriers, and keep their customers fully informed by sending delivery notifications that boost customer retention rates automatically, with the goal of engagement.

In addition to customer engagement, order tracking is an untapped channel for sellers to promote better upsells and cross-sells on their current customer base. Rush’s tools allow merchants to create their own tracking page that they visit at least 3 times per order.

These new funds will be used to develop ecomtech Startup’s platform and expand its network with the best agencies, technology platforms and storage solutions. Some of the features Rush is preparing include one-click upsells & down-sells, SMS integrations, full page control and tracking, indicating estimated check-in time and achieving an easier integration of the PayPal.

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