StreamHub: Former Joost executive Launched Real-Time Video Analytics Service for the Media Industry
Former business development director at Joost, Aki Tsuchiya, has launched Streamhub, a real-time video analytics service for the media industry.
The platform, now in beta, is already being used by one of the world’s largest public broadcasters to manage its online video and social data, delivering actionable insights to increase viewer acquisition and stickiness in key markets. This is done by consolidating big data relevant to all the programmes, and revealing key influencing factors which affect viewer engagement (both positive and negative).
Streamhub gives content owners a comprehensive view of how a video or live channel is performing minute-by-minute, and across each and every viewer, via a highly visual dashboard. By consolidating and displaying live feedback from multiple platforms, Streamhub enables greater data-driven decision making for content owners.
Data sources include video engagement metrics from the broadcasters` own services and YouTube, social marketing metrics from Twitter and Facebook, and web/app/traffic metrics from Google Analytics, which together provide a comprehensive analysis of the audience journey. Integration of custom metrics can also be provided by Streamhub as an additional service.
Streamhub is also launching an experimental YouTube index as part of its Labs initiative that monitors the performance of TV programmes on the world’s biggest video destination, allowing companies to get a feel for the relative popularity of TV content between legitimate and illegal uploads.
Entirely self-funded, Streamhub managing director and founder Tsuchiya is joined by Ariya Priyasantha, head of product and Radu Sora, head of development. Priyasantha previously founded the startup which delivered the Orange Wednesdays programme before being sold to 2ergo PLC, while Sora is a seasoned software engineer who has worked at Thomson Reuters, Xoom completing a PhD focused on semantic web technologies from the University of Warwick.