Nokia outlined its strategy for seizing the opportunities of a programmable world, and rounded off its launch line-up for Mobile World Congress (MWC) by unveiling the innovative predictive marketing solution, which lets operators tap growing amounts of data to offer smarter services, boost revenues and improve customer loyalty.
At a media and analyst briefing on the eve of MWC, Nokia President and CEO Rajeev Suri outlined the bold, transformational steps Nokia has taken since the sale of substantially all of its Devices & Services business and rebirth as a company focused on a world of connected people and things.
“We see technology evolving to a point where almost all people and billions and billions of devices – 50 billion or more by 2025 – are connected, where software holds all those connections together, where analytics bring meaning, and where automation brings simplicity and efficiency,” Suri said.
The predictive marketing solution leverages the capabilities and know-how of Nokia Networks’ market-leading Customer Experience Management and the Mobile Marketing Suite from mapping and location intelligence leader HERE, bringing a contextual element to data and the opportunity to very quickly set up personalized offers for services tailored to individual customer needs.
Predictive marketing is one of the many opportunities Nokia sees in big data and analytics, and part of the five blockbuster trends the company is discussing at Mobile World Congress 2015.