Triptease: A Travel SaaS Startup that Wants to Reduce Travel Bookings Anxiety Gets Funded
Triptease is a SaaS company that builds digital tools that create better experiences and relationships between hotels and guests. These products include Triptease Magazine, a travel reviews app, Digital Postcards, an in-stay social media referrals tool and Price Check, a widget for hoteliers to encourage travellers to book directly.
The company was co-founded by Charlie Osmond, UK Young Entrepreneur of the Year and member of The British Airways Business Advisory Board, Alasdair Snow, named in TTG’s Tomorrow’s Travel Leaders 30 under 30, and Alexandra Zubko, former Head of Strategy at Intercontinental Hotels Group and winner of IHIF Young Person Leader Award.
Triptease was founded in 2013 to reduce travel booking anxiety. In the midst of booking a family holiday, Co-Founder, Charlie Osmond, experienced the joy of his trip being marred by the painful planning process. “The average person visits 38 websites searching through online opinions and the best rates. For half of us, an experience that starts out full of excitement ends up with feelings of doubt over making the right choice and getting the best price,” he said.
Triptease has developed a range of digital tools that improve the relationship between hotels and guests. With partners including Trump Soho, Rosewood Hotels and the Shangri-La Hotel Dubai, the new round of funding will be used to expand sales & marketing and to advance product development. The company recently launched Price Check, a smart widget that sits on hotel websites and displays prices from across the web in real-time. It reduces uncertainty surrounding a hotel’s direct price, saving consumers research time and giving them the confidence to book direct. Beta tests showed direct bookings jump 60% and the company is now focussed on rolling it out to more hotels worldwide.
Triptease has closed a seed investment round worth $2m, with joint participation from two leading venture capital firms, Episode 1 Ventures and Notion Capital.