Tourboks launched its website, targeting mainly Asia ApS launched its brand new website:, offering a wide spectrum of activities such as walking tours, cruises, food and wine experiences etc. from selected tour operators and activity providers throughout Europe.

The website is available in English, traditional & simplified Chinese and Korean. Tourboks, which belongs to Uniko Holding, a group of reliable travel companies, was established in 2009 and is managed by Uni Na Cui. The Holding company today employees approximately 30 people who are situated in Denmark, South Korea and Greece. The company is planning to gradually launch a series of features that will differentiate the site form its competition, such as interactive maps, a co-planning tool that allows users to interact with friends online and co-decide the agenda of their trip etc.

As Chryssa Oikonomidou, General Manager of Tourboks noted: “We are a team of European and Asian experts that understand the struggles of planning a trip to Europe from Asia. Our sister company Uniko is a well-established inbound tour operator servicing Asian outbounds throughout the Nordics and thus, we know the industry and our target markets. This fact allows us to offer advanced tools for our suppliers and the best of Europe for our customers”.

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