Greek Investors Embrace Tech Investments and ETFs Amid Changing Economic Winds as Tesla loses favour 

Plum, the European smart money app, is seeing a significant change among Greek users in their approach to their finances, as they face falling deposit rates and geopolitical instability.  Traditionally known for a strong saving culture and a preference for cash, Greeks are increasingly now exploring investments. 

That’s because platforms like Plum are making saving easier through automation and investing more accessible, helping Greeks to participate in markets that were once seen as complicated. 

“Digital tools have lowered the barrier to entry for investing,” explains Marily Mitropoulou, Plum’s Country Marketing Manager for Greece. “We’re seeing a new wave of investors, especially Millennials, who are taking small but consistent steps toward long-term wealth building. 

Plum’s Greek investor base is predominantly male, with 81% men vs. 19% women, and the largest age group being 25–34 years of age. A notable 5% are Gen Z (18–24), while another 20% are aged 45 and above. 

“Many of today’s new generation of investors are at the start of their career, digitally fluent and increasingly financially literate,” says Marily Mitropoulou, Country Marketing Manager at Plum. “They’re looking for tools that simplify decisions without oversimplifying their options and when they find that balance, they’re confident enough to start investing, even with small amounts.” 

The recent market volatility has led to Greek investors recalibrating their investment strategy. Tesla, having been the most popular stock among Plum users in 2024, has slipped down in buy orders with the stock price having fallen by 27.4%*. The most invested stocks now reflect a shift toward other tech giants in the context of geopolitical uncertainty, with NVIDIA, Apple, Palantir, Amazon, and Alphabet topping the list. 

Plum’s data also shows strong Greek engagement with Exchange-Traded Funds (ETFs), especially those offering sector or geographic diversity. Since January 2024, the most popular ETFs focus on Technology (Information Technology ETF), US markets (Core US S&P 500) and Energy-focused ETFs (Global Energy and Energy S&P 500). While the top ETF choices have remained consistent since 2024, Plum data shows that in 2025 Greek users are increasingly favouring broad-market and diversified funds such as Core US S&P 500 and the Bold Fund, reflecting a shift toward stability amid market uncertainty. 

These choices suggest that Greek investors are focusing on building diversified portfolios and leverage growing market trends. 

From investing to automated saving 

Plum’s automation features continue to drive positive financial habits among its Greek users. In 2025, “Weekly” saving rules remain the most popular, followed closely by “Automatic” and “Pay Day” savings.

These consistent habits reflect a growing trust in hands-off approaches to saving, especially in a market historically hesitant to rely on automatic financial services. “This data shows people want to make saving a background habit,” says Mitropoulou. “It’s about reducing resistance and building discipline without needing to think about it every day.” 

While macroeconomic challenges persist, ranging from inflation pressures to geopolitical uncertainty, Greek users appear to be taking proactive steps toward their financial resilience. “At Plum, our goal is to make wealth-building accessible to everyone,” says Mitropoulou. “Whether you’re investing €1 or €1,000, the important thing is to start and to stay consistent.” 

As Greeks embrace a more tech-enabled approach towards personal finance, Plum is dedicated to offering automated savings solutions and accessible investing options to help them grow their money for life.