In an effort to become the… Nielsen ratings of the digital world, App Annie spend a portion of the $55 million it raised a couple of weeks ago and acquired Mobidia Technology Inc.
The San Francisco-based startup during the five years of its presence, has expanded from offering free app rankings and market research to selling premium products which detail download and revenue estimates by app, publisher, country and other filters. At the same time, as the app economy has “exploded”, App Annie has tracked more than 83 billion downloads and at least 25 billion dollars in gross revenues to date.
By acquiring Mobidia Technology Inc., App Annie will accelerate its rollout to cover 60 countries by the end of the year instead of the 10 it had planned!
