FemTech: The future of the ecosystem is feminine

One of the branches of technology that has shown proven exceptional attacks in recent years is FemTech. FemTech companies aim to improve women’s health and well-being. The term is often used in products, services, applications and software, digital platforms and consumer products designed to improve or support women’s health.As evidenced by the growing pace of businesses that are springing up in the FemTech space, the so-called “women’s technology” has stood out, not unfairly, as one of the hottest trends of this year.

So what can the global Startup ecosystem expect from FemTech companies?

For 2022, the FemTech industry is projected to record high growth rates, evolving into one of the big “players” of technology. In 2020, the value of the global FemTech market amounted to 40.2 billion, while by 2025 analysts are talking about an average growth of 13.3% per year reaching 75.1 billion dollars.Despite the growing interest in recent years, the sector remained until recently relatively undervalued. The greater interest on the part of VCs and “business angels” is expected to give a big boost, as the needs of women increasingly come to the forefront.

This year it is also not excluded that a respectable number of FemTech companies will enter the stock market, which will help them immediately while significantly improving their image in the eyes of investors. In recent years, more and more new Startups have been developing and launching innovative and sophisticated digital tools against the backdrop of women’s needs, resulting in more investments from funds and organizations.

According to PitchBook data, the FemTech industry raised more than 1 billion dollars in 2021, for the first time in its history. One of the companies that stood out last year was Flo Health. The FemTech Startup has developed a women’s health app based on artificial intelligence. According to Crunchbase, the company has amassed a total of 75.5 million dollars, with an estimated valuation close to 800 million dollars.In total, Flo Health app downloads exceed 210 million while active users amount to 43.5 million monthly.

Although most of the most promising FemTech companies are Startups, they are still exciting prospects for investors. For example, Progyny, Invitae and Myriad Genetics are just some of the FemTech companies that are expected to stand out this year.

While the future is projected to be particularly auspicious for the global FemTech market, businesses in the space are still having to overcome significant challenges. For example, raising capital is one of the biggest challenges of businesses, but with more exits and unicorns, investors may begin to see the prospects of the industry in a different light.Other key challenges are the lack of research, education and social acceptance of women’s health issues as a priority. Women’s health has historically been considered private and not covered by social medicine, which limits its commercial prospects if market participants cannot receive coverage.

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