Ecommerce session replay platform User Replay closed a Series A round worth $3.25m led by Episode 1 Ventures. It’ll be used to develop the platform, expand in Europe and open an office in the US to support its customers in this market.
Total funding raised to date by the company is $5.9m. EC1 Capital and the FSE Group have been involved in previous rounds and are also involved in this round – the company has also received a $400,000 grant from the Technology Strategy Board.
User Replay is like a black-box recorder for ecommerce sites that tracks customer journeys and identifies barriers to conversion, helping clients prioritise and fix these barriers. User Replay has also recently rolled out a SaaS product, meaning customers don’t need to install specialist hardware to get these consumer insights.