Yieldify, a British digital advertising and marketing startup raised the amount of 11,5 million dollars in a Series A round. The important factor is that the investors were SoftBank Capital and Google Ventures!
Yieldify is trying to help e-commerce companies extract more sales from their site traffic. Integrated into a site, Yieldify’s tech will track things like mouse movements, how long the user is been dwelling on a site with no inactivity, as well as what they have been browsing. Afterwards, it matches this up against a bigger database of offers and products to suggest deals to the shopper in question.