As the pandemic drives businesses online, translation becomes a key part of the digital transformation equation. The new industry has grown widely and a large-scale behavioral study in 2014 showed that 75% of consumers are more likely to buy products from websites in their native language.
Another, that of Localize, found that businesses that invested in translation were 1.5 times more likely to notice an increase in their revenue.
In this context, Smartling, a self-proclaimed cloud translation company, raised 160 million dollars in a VC round led by Battery Ventures.
The Startup’s CEO Jack Welde said the new funding will be used to expand Smartling’s staff while supporting product development and marketing efforts.
Founded in 2009 by Welde and Andrey Akselrod, Smartling is a language translation startup that allows customers to find content across devices and platforms.
Smartling leverages a combination of AI–based translation tools and human translators, identifying market-specific content to ensure that the intended meaning and meaning remain the same. This purchase not only offers profit for each business but adapts each language to the buying public.
Since businesses seek to become global, translation will contribute to their international action, as almost all customers want to buy in their own language, something that the company is thinking of implementing now for its customers-companies.