The amount of 30,5 million dollars in a Series B funding was raised by Influitive, a Canadian startup focused on advocate marketing, that means turning customers into advocates for a company and encouraging them to make positive reviews and referrals! The funding process was led by Georgian Partners, with the participation from OurCrowd, DoCoMo Capital, BDC Capital IT Venture Fund, Hummer Winblad Venture Partners, Illuminate Ventures, Resolute Ventures, Relay Ventures, CommonAngels Ventures and First Round Capital.