Rocket Internet and Ooredoo-backed APACIG announced the official launch of its latest venture, budget hotel network ZenRooms across South East Asia! ZenRooms aims to revolutionize the attractive but fragmented travel hotel accommodation market in the region by offering rooms starting as low as IDR 123,000 (equivalent of $9). Launching with 250 properties in 8 cities across Indonesia, Thailand, Singapore, the company plans to quickly expand to other cities and countries.
ZenRooms carefully selects the best independent hotels and guest houses and invests in them to bring all rooms to the same strict standard of quality. The company also audits all rooms to ensure that quality standards are met. No more dirty linen or no WiFi signal, it’s all checked. In doing so, ZenRooms shatters the conventional “quantity over quality” thinking of other online booking platforms.
“At ZenRooms our mission is to provide the best way to have a reliable budget hotel experience, across the region, at the best price. There are more than 16,000 small independent budget hotels in Indonesia welcoming 80 million travellers every year. Independent budget hotels are cost-effective but often unreliable. Thus, travellers have to constantly do their own research, reading reviews across sites, just to book a single room. ZenRooms believes that no-one should have to spend much time booking a hotel. It should be as convenient as booking a taxi”, stated Kiren Tanna, co-founder and global managing director of ZenRooms.