MyTaxi aquired the 100% of Greek taxi-hailing app Taxibeat for 40 mil. Euro as reported startupper.gr. As part of the acquisition, mytaxi consolidates its presence in the international market of taxi hailing app and further strengthens its position in Europe
Taxibeat founded in 2011 by Nikos Drandakis and operates in Greece and Peru. Today, Taxibeat has 8,000 registered taxi drivers and is used by approximately 540,000 customers and is available in two cities (Athens and Thessaloniki). The Taxibeat, in Greece, will be merged with the platform mytaxi in the coming months and will be renamed mytaxi.
The business of Taxibeat in Lima and Latin America will continue to operate independently with the team to remain in Athens. The Greek part of Taxibeat will focus on developing new technologies and consolidate the corporate image in Latin America, constituting an attraction of new talent from the IT industry.
Through the acquisition of Taxibeat, mytaxi plans to accelerate the international expansion of the call and book a taxi in Europe through app. Mytaxi was founded in 2009 and it was among the first applications in the world to allow the direct connection between users and taxi drivers.
The application surpasses 10 million downloads, with over 100,000 registered drivers and availability to over 50 cities in 9 European countries. In July 2016, mytaxi announced the merger of the Hailo, the top Taxi application in the United Kingdom and Ireland.
Greece will become the tenth European country where mytaxi operates.
“We are delighted to welcome the Taxibeat as the newest member of the family of mytaxi”, said Andrew Pinnington, CEO mytaxi. “We are very impressed with the success of Taxibeat in Greece and we believe that this is the” perfect match “for mytaxi. With the acquisition of Taxibeat we continue to invest in the evolution and development of the urban transport sector in Europe. “
Nikos Drandakis, founder and CEO of Taxibeat, commented: “Today is a great day for Taxibeat. In mytaxi, which is an established, highly respected and leading company in the field of taxi reservation, we found the ideal partner for Taxibeat and our team. We share the same vision and the same intense passion for the transport sector. “
Klaus Entenmann, CEO of Daimler Financial Services, said: “mytaxi a key component of our strategy for the transport sector. The fact that the mytaxi a subsidiary of Daimler Group underlines our ambition to emerge as the leading provider of digital services for the transport sector. “