The amount of 1,9 million dollars in seed funding was raised by Local ID, a marketing startup that aims to help large businesses manage their marketing across many individual locations. As the company’s executives put it: “Large companies and retail chains love local!”.
That means creating campaigns that are relevant to each community, which creates challenges. Local ID’s goal is to offer the local context that the large brands need! The funding process was led by Crosscut Ventures with the participation of Technicolor, TenOneTen, Baroda Ventures, Double M Partners, Tallwave, Wavemaker Partners and Queens Bridge Venture Partners.