A recent study has revealed that investors are 18 times more interested in buying Bitcoin rather than Apple stock.
The report compiled by BitStacker gathered information from Google Trends about how people across the world searched for keywords relating to buying Bitcoin, Apple, Tesla, Amazon and Microsoft stocks.
The data was collected from the last 12 months, between January 23, 2022, to January 21, 2023.
Bitcoin’s search popularity identified on Google Trends
During the specified time period, Bitcoin enjoyed the greatest popularity compared to other assets such as stocks for Tesla, Amazon, Microsoft and Apple.
The crypto coin’s average Google Trends score of 55 was 6.88 times higher compared to the next term on the list which was ‘buy TSLA’ which could only manage a score of eight. Elsewhere, Amazon scored five, Microsoft four and Apple just three in terms of Google searches. This was a score 18.33 times lower than that of Bitcoin.
The report also revealed some interesting links between people’s internet searches and the assets’ return on investment in 2023 so far. Bitcoin once again outshone the featured tech stocks as it has enjoyed a 38.57% return on investment in the year to date compared to just 15.77% for Amazon which was the next brand on the list.
Kris Lucas, BitStacker.com analyst said:” Cryptocurrencies suffered a difficult year in 2022. With multiple bankruptcies and hacks in the cryptocurrency sector, it caused a negative outlook for all major crypto coins such as Bitcoin. However, with an increase in Google searches for Bitcoin, it seems as though the original cryptocurrency could become a new kind of digital gold once again.”