InstallTracker, a London-based startup specialising in mobile advertising tracking and apps analytics, announced it has raised $1m to launch its product which will offer reliable and more accurate mobile analytics for app developers and app owners.
The company is entering the mobile app and advertising market with this innovative product with the help of seed funding from private investors.
The InstallTracker platform enables app developers and advertisers to get real-time install and events tracking analytics. In addition to this, it gives access to a Bot Activity Scanner which is unique on the market. This helps to show any suspicious use of apps.
The Bot Activity Scanner is especially relevant for those developers and advertisers who use CPI (cost per install) campaigns through ad networks with partner models (re-sale or arbitration traffic) where motivated installs or fraud installs can be generated.
InstallTracker offers to iOS/Android apps owners a choice of three tariffs:
– Basic: free of charge tool to receive access to mobile analytics
– Pro: advanced tracking and analytics for $29.99 per month.
– Enterprise: for $49.99 per month users will have access to the complete package, including the Bot Activity Scanner.
InstallTracker will invest the funds in product development, including new tools such as InstallTracker for Agencies, to help marketeers to track the effectiveness of their CPI, CPA, and CPE campaigns.