IKEA, a Fourlis group company, continues to be in the first places of the important awards of the industry, winning three major distinctions at the Lenovo RetailBusiness Awards, the longest-running and largest institution of the Greek Retail Trade and Industry.
The company was awarded a Silver award in the categories of Retail Campaign, Best Retailer Marketing Teams Of The Year and Best Retailers’ Mobile Apps.
Specifically, the campaign “A new, better day starts at home”, created by IKEA in collaboration with Ogilvy and highlighting the small changes in everyday life to reduce the environmental footprint, won the 2nd prize in the Retail Campaign category.
Furthermore, the IKEA team was awarded a Silver award in the new category of the Best Retailer Marketing Teams Of The Year, which rewards marketing teams that develop and implement effective strategies for the promotion and communication of the brand.
Finally, in the category Best Retailers’ Mobile Apps, IKEA won the 2nd prize for the IKEA Greece app thanks to its overall user experience, innovation, functionality but also its design and aesthetics.
The Retail Business Awards are the longest-running and largest institution for the Greek Retail and Industry sector, rewarding people, businesses and practices that stand out and are an example to be imitated by the industry.