The amount of 26 million dollars in a Series C funding was raised from GumGum, a startup that offers technology to identify the content of an image and afterwards place ads to match the picture.
The funding round was led by Morgan Stanley Expansion Capital and the participation from NEA, Upfront Ventures and First Round Capital. With the new capital, GumGum in planning to empower its growth overseas, improve image recognition and computer vision, and also develop products for ad units. Today, the company serves at least 2.000 premium publishers, reaching 400 million visitors each day!
