The amount of 5,1 million dollars was raised by C1X, a startup that is active in the ad-tech industry, in a Series A funding. C1X’s main vision is to simplify how the basic advertising transaction works. For advertisers, the company offers self-serve access to an ad inventory of around 2.500 websites, and helps them target the audience they’re looking for across those sites. At the same time it can generate a media plan based on the advertisers goals and specifications.