The amount of 4,2 million dollars was raised in a Series A funding by MoEngage, a startup that provides user analytics and automated mobile marketing for India’s biggest mobile apps. MoEngage’s goal is to target new customers in the US, therefore it will be using the new capital to make it a reality.
The funding process was led by Helion Venture Partners, and had the participation from Exfinity Ventures and angel investors Kunal Bahl and Rohit Bansal, co-founders of Snapdeal and Raghunandan G, the founder of TaxiForSure. So far, MoEngage has raised something more than 5 million dollars.