$30 million in Series C financing was raised from NatureBox, which sells snacks direct to consumers online. The investment was led by Global Founders Capital, the venture-arm of Rocket Internet.
The company is planning to use some of its capital to develop new products, raise brand awareness, and strike new partnerships with companies that can help it sell or give out samples of its foods to prospective subscribers, as well.
It must be noted, that food buyers in the U.S. spend $64 billion a year on snacking alone, according to economic research from the U.S. Department of Agriculture!