By Jennesa Ongkit, PR Outreach Specialist at VEED.IO
The concept of AI marketing tools dates back to the early-2000s when technology pioneers like IBM’s Deep Blue and Apple’s Siri popularized AI applications. AI marketing tools have since evolved into a wide array of applications, including autonomous vehicles, machine learning tools, chatbots, and virtual assistants, all contributing to the growing Internet of Things (IoT) and creating numerous new use cases.
Startups that embrace AI marketing tools gain a competitive edge, as evidenced by the transformative impact of these tools on businesses. AI-driven predictive analytics enables startups to identify potential customers, personalize marketing messages, and improve customer engagement. According to McKinsey & Company, generative AI tools have the potential to revolutionize industries, enhance efficiency, and open new growth opportunities.
In this article, you will discover ten AI marketing tools, explore their functionalities, and learn how to integrate them into your marketing strategies to drive growth and success.
First on this list is ChatGPT. ChatGPT is a generative AI chatbot developed by OpenAI that can generate unique responses to user input. This, for sure, is a valuable tool for startups and small businesses, offering a multitude of use cases to improve efficiency and productivity. Some of the ways ChatGPT can help startups include content creation, translation services, conversational AI for customer service and support, writing code for simple tasks, assisting in debugging, code completion, and code documentation.
VEED offer a range of AI tools that can benefit startups in video content creation. These AI tools include AI avatar, background remover, eye contact corrector, video downloader, and script generator. Users can also add audio and video clips from the platform’s royalty-free stock media or start with customizable video templates. With its integrated video editor, you can add text and audio overlays, filters, transitions, and backgrounds.
You’ve probably heard about this one. Jasper is another advanced AI content creation tool that serves as a writing assistant for content creators, marketers, and businesses. The tool offers features designed to help users generate content, including blog posts, product descriptions, marketing copy, social media captions, and more. One of Jasper’s notable features is its ability to create content while staying true to a brand’s voice, ensuring consistency.
Voice-based marketing is gaining traction in the smart speakers and virtual assistants age. ElevenLabs is renowned for generating human-like audio with multiple voices and accents to choose from. The platform supports extensive language options, enabling users to convert text into speech in multiple languages, making it globally accessible and inclusive.
Sembly is a platform that serves as an intelligent team assistant for professional meetings. Its features include transcribing meetings, taking meeting notes, and generating insights. It allows easy access to past meetings through searchable records, and users can enjoy high-accuracy transcriptions with speaker identification and clearing filler words. With Sembly, users can focus and participate in discussions instead of manually taking notes.
Created by top speech coaches, Poised is an AI communication coach that analyzes online meetings and provides real-time feedback to enhance participants’ communication skills. It offers features such as live feedback on elements like energy, pace, confidence, storytelling, empathy, emotion, and key meeting moments.
This can be a great resource to equip team members, including product managers, executives, founders, sales personnel, and others, with effective communication skills necessary for fostering business growth and success.
Pragma is an AI-powered knowledge assistant tool that accelerates knowledge discovery and sharing. It integrates with popular knowledge platforms like Notion, Intercom, and Salesforce. Pragma emphasizes collaboration among team members, enabling them to share knowledge, FAQs, and best practices.
With Beatoven, users can compose unique mood-based music suitable for various parts of videos or podcasts. This music-tech aims to solve the challenges of startups and other content creators, offering them affordable, royalty-free, and high-quality music for their digital content, thus streamlining the process of creating videos and other media content.
Trusted by a lot of podcasters, Podcastle enables users to generate podcast ideas, create podcast content, and even conduct podcast production. Equipped with editing tools that allow for easy editing of podcasts, including splitting, trimming, fading, compressing, equalizing, leveling, and more. The platform guarantees high-resolution, uncompressed, lossless audio and up to 4K video quality for each participant’s track.
Durable is a website builder that offers users the ability to create stunning and professional websites. The platform leverages AI technology to generate a fully functional website tailored to the user’s brand, complete with content, images, colors, icons, contact forms, and lead generation forms.
Users can effortlessly customize their websites using Durable’s easy-to-use drag-and-drop editor, and the platform also offers additional features such as a built-in CRM solution, invoicing tool, business name generator, and AI-generated copy.
Take Away: Best AI Marketing Tool
In reality, it’s hard to say which is the best AI marketing tool since they have different uses. Some are designed for automation, some for content creation and others for honing skills. Start asking yourself what you want to achieve. From there, you can narrow down your options and find the perfect AI marketing tool for your startup.
Start with these ten tools, and then explore the market for more options.