The amount of 135 million dollars in a Series D round was raised from Blue Apron, a company that makes cooking easy by sending premeasured portions of ingredients in a box with a recipe. With the new funding, the company is valued at $2 billion. The process was led by Fidelity Management and Research Company.
With Blue Apron, a customer can select to receive 3 meals a week, in portions designed to serve 2, 4 or 6 people. Once a week, they receive a big box of premeasured ingredients, along with a recipe card that explains step-by-step how to make each meal. Blue Apron charges about $10 a meal, and the company is selling more than 3 million meals every month. Since its founding, in 2012, Blue Apron has raised nearly 200 million dollars from investors including BoxGroup, Bessemer Venture Partners, Stripes Group, First Round etc.