Mobile advertising analytics company AppsFlyer Ltd has raised $20 million in a series B funding, the company announced.
Israel-based AppsFlyer gives marketers data analytics regarding the performance of mobile campaigns promoting their mobile applications.
According to the company’s announcement, its service is currently used by over 4,000 advertisers with a mobile ad spend of $1 billion, including Chinese Internet giants Baidu and Tencent Holdings Ltd. Other customers include InterContinental Hotels Group and L’Oreal.
With about 50 employees and offices in Israel, San-Francisco and Beijing, the company says it will focus on the Chinese market and other Asia Pacific markets in the next few years.
